Advertising, Personal Information, and the Free Apps We Love

Practical Advice, Useful Tips, and Resources

The popularity of so many apps has largely been driven by the fact that they are free. While we can do some things to protect our privacy online, this is limited by the fact that we are exchanging personal information for the use of free apps every day. What kinds of personal information is collected and most interesting to advertisers? And how do we teach our children to better understand the business of “free”? Hear more from executives in the digital advertising industry on the data that drives their decisions and the constantly changing digital landscape.

Join Trend Micro’s Lynette Owens with guests Cynthia Machata, NA Managing Director, Mx Planning, Havas Media and Meghan McGuirk, VP Group Director, Digital Investments, Havas Media for an hour of discussion. ASL interpretation available.

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• Talking to Kids About Free Apps, Advertising, and Their Personal Information