SK Shieldus
Proactively secures customers’ environments with Trend Micro
OVERVIEW
SK Shieldus was established in 2021 through the merger of SK Infosec, a leading domestic cybersecurity company, and ADT Caps, the second-largest physical security provider. As a result, this integrated security provider, with both physical and cybersecurity capabilities, has positioned itself as an industry leader by offering comprehensive security services. These services include security monitoring, consulting, system integration (SI), security solution supply, and security operations. With a customer base of over 1,800 across public, financial, and corporate sectors, including affiliates of the SK Group, SK Shieldus is committed to enabling customers to securely carry out their tasks within a robust and safe environment.
- Advanced threat prediction and integration to stay ahead of emerging threats and provide cutting-edge security solutions to customers
- Competitive pricing policies to offer cost-effective solutions to customers while enhancing market competitiveness
- Enhanced collaboration program for smooth communication, effective support, and strategic alignment with channel partners
CHALLENGES
In recent years, SK Shieldus has strategically invested in cloud security, recruiting experts and expanding its cloud services through collaboration with managed service providers. The focus has been on transitioning from their existing on-premises remote monitoring customers. Rapid responsiveness is crucial given the limited size and intense competition in the cybersecurity market. To address this, SK Shieldus emphasizes collaboration with global vendors to proactively expand market share by anticipating new security threats, technologies, and trends. Additionally, the company is rapidly adapting to the evolving market by diversifying its business through quick responses to the OT/ICS sector, cloud environments, and emerging AI technologies.
WHY TREND
SK Shieldus focuses on exploring business pipelines and conducting sales activities to expand its market through various marketing initiatives in collaboration with Trend. To grow its distributor business, the company invests in pre-sales support, technical training, and demo support using a network file system (NFR). Trend, a global leader in cybersecurity, excels in quickly predicting and integrating new security threats and trends into its solutions. Their unified cybersecurity platform, Trend Vision One, coupled with competitive pricing policies, strengthens the position of channel partners in their sales endeavors.
The enhanced collaboration program and channel management policies between distributors and channel partners are also highly regarded. Product completeness, price competitiveness, and technical support delivered by Trend Micro Apex One™ are paramount considerations for us. In these respects, Trend is a partner that fosters mutually beneficial partnerships and provides a solid foundation for business activation,” says VP of the CS Business Division at SK Shieldus, Park Soon Jo.
Product completeness, price competitiveness, and technical support are paramount considerations for us. In these respects, Trend Micro is a partner that fosters mutually beneficial partnerships and provides a solid foundation for business activation.
Park Soon Jo
VP of CS Business Division, SK Shieldus
RESULTS
Drawing on its extensive experience in both domestic and international business, SK Shieldus actively invests in its channel partners through strategic sales approaches, sharing success stories, providing technical training, and offering demo support using NFR. While reinforcing collaboration with its channel partners, SK Shieldus occasionally enters into direct contracts with customers when partner capabilities are insufficient to meet customer contract requirements. The company has successfully secured contracts and engaged channel partners as technical support partners, as demonstrated by its collaboration with one of the largest banks in South Korea. SK Shieldus actively supports and manages its channel partners, demonstrating adaptability in various situations and consistently expanding its distributor business, thereby establishing itself as the leading distributor in South Korea.
WHAT'S NEXT
SK Shieldus intends to enhance its collaboration by integrating Trend solutions into SK Group affiliates. Additionally, the company aims to broaden its sales pipeline by supporting channel partners, identifying potential partners, and boosting sales through technology, sales support, and marketing promotions. SK Shieldus is committed to exploring business collaboration opportunities to fuel its growth as the top information security provider in South Korea. The company is dedicated to providing comprehensive support in nurturing channel partners, implementing direct and indirect sales and technical support policies, and continually striving for a mutually beneficial relationship.
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