Securing Retail
Ensured business continuity
The Future of Retail: Digital Innovation and Security
The future of retail is digital, marked by hybrid work models and cloud-based experiences. Key trends include both market positioning and enhanced shopping experiences.
As digitization and data usage grow, so do the challenges. The expanding attack surface makes retailers vulnerable to cyber threats like ransomware.
Retailers operate in a high-volume business environment, where maintaining business continuity is crucial to sustaining a profitable business model. Any disruption can lead to significant financial losses and damage to reputation, making the resilience of operations a top priority.
Retail leaders are increasingly concerned about their digital security, highlighting the need for robust strategies to protect customers and business operations. Investing in both technology and security is essential for success in this evolving landscape.
Key cyber security challenges for retail
Retailers strive to ensure that their customers' interactions are connected and unified, creating a seamless and consistent customer experience through omnichannel. Whether customers are shopping online, visiting a physical store, using a mobile app, or engaging on social media, omnichannel ensures that their interactions are cohesive and integrated.
Many retailers leverage an omnichannel strategy to provide constumers and suppliers with a seamless, unified experience. Offering consistent pricing, delivery times, and more. This approach actively encourages the integration of various channels, each with unique characteristics and benefits.
However, this interconnectedness also creates more opportunities for cybercriminals to exploit vulnerabilities, infiltrate networks, and steal sensitive information. The multitude of communication methods between suppliers and different networks, as well as the numerous channels used to engage with vendors, partners and customers, increases the risk of supply chain attacks. Malicious actors can target weak points within the supply chain to gain access to broader systems.
Retailers must regularly monitor their network activity for signs of unusual behavior or unauthorized access. The broader your omnichannel strategy, the more essential it becomes to implement a robust cybersecurity platform equipped with advanced technologies and features for prevention, detection, and rapid response to incidents. By securing all points of entry and ensuring continuous vigilance, retailers can protect their operations and maintain the trust of their customers and partners.
1. Business continuity
Ensuring business continuity is vital for retailers to maintain high sales volumes and profitability. Proactive measures against ransomware and credential phishing are essential, as these threats can disrupt operations and restrict system access.
Investing in robust cybersecurity solutions, such as advanced threat detection and response systems, can neutralize ransomware before it disrupts the business. Regular backups and a comprehensive incident response plan can minimize downtime and speed up recovery.
Attack Surface Risk Management is crucial: identifying, assessing, and mitigating risks before exploitation can prevent potential breaches. Implementing a detailed incident response plan is also vital to minimize downtime and financial losses in the event of a security breach.
By securing data and maintaining operations, retailers can avoid significant financial losses and ensure customer loyalty. Prioritizing data security not only protects against cyber threats but also strengthens customer trust and business resilience.
2. Integrated Security Platforms
Retail companies face the challenge of securing a complex IT landscape, including cloud platforms, distribution centers, IT networks, and checkout systems in physical stores. The integration of webshops, warehouses, IoT devices, and OT increases the digital attack surface, often outpacing security measures. The risk of supply chain attacks is growing due to the numerous links between your network and external suppliers. If a supplier lacks proper security, your business continuity is at risk.
Retailers also rely on third-party vendors for services like payment processing and customer support, introducing further cybersecurity risks. This creates a fragmented network with potentially uncontrolled connections, making it even more challenging to maintain robust security.
With Trend Micro, retail companies can effectively manage their digital attack surface, ensure business continuity, and minimize disruptions as a result of supply chain attacks.
3. Limited visibility
The network is the foundation of your IT environment, connecting users, devices, applications, and your overall network assets. However, organizations often lack the right tools to gain complete visibility into all their assets. This visibility is critical to preventing cyber-attacks and ensuring business continuity because you can’t protect what you cannot see.
Trend Micro offers a comprehensive platform that provides unparalleled visibility into your entire digital landscape, helping you identify and mitigate threats before they can impact your business. With increasingly stringent legislation, it's crucial for companies to have a detailed incident response plan to comply with regulations and minimize downtime and financial losses.
Educating your internal organization is equally vital. Employee training and awareness on security best practices are essential to building a robust security posture. Trend Micro offers (online) training and phishing tests to ensure your employees are well-prepared to recognize and respond to security threats.
Ensure your business has the visibility into threats and the protection it needs with Trend Micro's cutting-edge security platform.
Expands global digital leadership and presence with a trusted partner
Decathlon, a global sporting goods retailer with over 1,700 stores in 70 countries, is enhancing its digital presence through a strategic partnership with Trend Micro. This collaboration aims to streamline security as Decathlon expands its digital operations, focusing on innovation and customer experience.
As Decathlon shifts to a more digital-centric model, it faces challenges in centralizing and automating its cybersecurity infrastructure. The company needs a cohesive strategy to integrate data security across all retail units and ensure compliance with domestic and international regulations.
Trend Micro addresses these challenges with a suite of solutions. These tools provide Decathlon with a unified view of security risks, automate incident data collection, and optimize costs. This partnership enables Decathlon to confidently pursue its digital vision while effectively managing vulnerabilities and driving business growth.
Get ready for NIS2
In the dynamic world of retail, securing technology and customer data is crucial. The EU's new NIS2 Directive establishes stringent security requirements that will become mandatory for the retail sector in 2025. This directive requires retailers to enhance their cybersecurity through stricter security standards, structured risk management, and closer collaboration in sharing threat information.
These measures entail additional investments and operational adjustments, particularly impacting smaller businesses. Furthermore, executives are held personally accountable for compliance, facing significant fines for non-compliance. While these adjustments necessitate investment, the directive helps safeguard the sector against cyber threats and strengthens consumer trust in a secure digital environment.
Why Trend Micro as partner for cybersecurity retail?
Experience
We partner with leading retailers around the globe, like Decathlon, to tackle retail specific cybersecurity challenges. Our expertise keeps them ahead of the most advanced threats, safeguarding their digital future.
Comprehensive portfolio
Our flexible solutions can be combined or used individually, enabling you to tailor your approach to fit your budget, timeline, and needs. It doesn’t matter if your environment resides on premise, in the cloud or a combination of both.
Discover our solutions
Full coverage of business risk
Trend Vision One™ delivers comprehensive business risk management, offering unparalleled visibility and control over your security. With advanced threat intelligence and automated response capabilities, our solution ensures business continuity and empowers proactive risk management, safeguarding your organization against evolving threats.
Optimize your platform security
Trend Micro Network Detection and Response™ safeguards your network with advanced threat detection while reducing costs. By consolidating systems and minimizing costs, our solution offers a carefree approach. With real-time anomaly detection using machine learning, it ensures swift threat mitigation and enhanced visibility.
Let's Discuss Retail and Trend Micro Cybersecurity Solutions!
Whether you're looking for strategic guidance or technical support, our team is here to help you with Trend Micro's retail solutions. Reach out today to ensure compliance and enhance your cybersecurity defenses!
Roël Bouman
Regional Account Manager