Bringing our vision of AI-powered XDR to Infosecurity Europe
Whatever industry you operate in, business is extremely competitive. But the drive to gain competitive advantage and win new customers and partners is particularly fierce in cybersecurity, a market predicted to hit $162bn globally this year.
For a business like Trend’s, the partner ecosystem is absolutely critical. That’s why we’ll have plenty to talk about when we arrive at Europe’s biggest cybersecurity show this week. Our recipe for success is fundamentally built on trust, transparency and cutting-edge innovation.
What partners are looking for
Is engagement simply about the lowest price? Or who responds the quickest? Or is it about who puts on the biggest and best social events? They all help but aren’t critical to success. So what are partners and vendors looking for to create lasting partnerships? Aside from great support to drive positive sales engagements, there are two key elements: trust and transparency.
Business isn’t always straightforward. It takes time to build trusted relationships and absolute transparency is critically important, so that when an issue arises it can be quickly fixed with minimum fuss. At times, the strength of a partnership only becomes truly visible during difficult moments. That’s when you learn how important mutual understanding is to help assure the best possible outcomes.
A positive experience like this is often what builds that trust and transparency into a solid partnership. That’s something to be cherished. And it’s something we always strive for at Trend.
Building success through innovation
Yet when it comes to success in cybersecurity, the best partner strategy in the world can’t prosper unless the technology proposition beneath it is solid. Well, at Trend Micro, solid is not good enough. We’ve built our success on innovative solutions that lead the market, rather than follow. And we’re doing it again with the new Trend Vision One platform, which features the latest generative AI technology to empower SecOps teams to better manage risk across the corporate attack surface.
Today’s enterprise security teams are being pressed on all sides. They face an unprecedented volume and sophistication of threats. Trend Micro alone blocked over 146.4 billion threats last year, a 55% year-on-year increase. On the other hand, they are being tasked with managing risk across an ever-expanding attack surface, thanks to business investments in IoT, cloud and other digital-first initiatives. And they must do all of this with the same or fewer resources. Many detection and response tools add to the burden by submerging teams with alert that are difficult to prioritise.
Trend Vision One is different. It protects every layer of an organisation’s diverse hybrid IT infrastructure—including endpoints, servers, email, cloud services, networks, 5G, and OT (operational technology). That means both internal and externally facing attack surfaces. Even better, it now features Companion, an AI-powered cybersecurity assistant designed to optimise SecOps productivity, by explaining complex events in simple language and translating plain-language search queries into formal search syntax. The result is to help stretched security teams prioritise risks more effectively and reduce alert fatigue.
At the show
Through these capabilities, Trend Vision One enables IT security teams with limited resources to proactively manage risk across the attack surface, from a single platform, and communicate that risk confidently to the board. It will accelerate their journey to zero trust and set a new standard for strengthening security posture and threat defence. The platform also empowers Trend partners to deliver the most powerful XDR solution on the market to their end customers.
That’s the message we’ll be taking to Infosecurity Europe this year. As always, we’ll be on hand and on stand to share product demos, articulate our vision for threat defence and listen to partner and customer pain points. It’s these moments that make the early mornings and late evenings at events like this worthwhile.
Join us this week on Stand P30
What: Infosecurity Europe
Where: London ExCeL
When: 20-23 June 2023