By Lynette Owens
A recent Pew Center study found that 81% of parents are concerned about how much information advertisers collect about their kids. Additionally, many parents are still uninformed about what happens to their child’s information when they’re online . As digital devices end up in younger hands, personal information goes beyond just what we type, and online services become connected in increasingly complex ways, parents and consumers are rightfully concerned about who does and who should own our personal info, and who’s responsible to protect it.
To debate this topic further, I’m excited to announce that we’ve submitted a panel to SxSW this year called “The Privacy Collision Course”. With experts from Neustar, AddThis and Forrester, we will address current concerns and answer questions like:
- How will future government regulation (e.g. Do-Not-Track) impact the ways marketers reach their consumers?
- How does age play into the privacy debate and data control? Does the younger “always-connected” generation care about sharing their data?
- When it comes to their data being used to serve relevant ads, where will the line be drawn?
But we need your help! Please vote and help us make it to the SxSW stage. See what we’ve put together here and – if you like what you see – follow the instructions below to vote.
To help us get to SXSW, voting is easy:
- Go to http://panelpicker.sxsw.com/ and sign up for an account or Log In.
- Once logged in, view the panel at this link: http://bit.ly/12aWZ1Y
- Cast your vote by choosing the thumbs up sign in the top left corner of your screen. You’re done!
Voting ends Friday, September 6.
Thank you again for all your support and we hope to see you at SxSW in March 2014!
Lynette Owens is Vice President of Consumer Education & Marketing at Trend Micro and Founder of the company's signature Internet Safety for Kids and Families program. With 30+ years in the tech industry, Lynette oversees global initiatives to help deliver the technology tools and education that people of all ages need to keep themselves and their families safe online. She serves on the advisory boards of the Identity Theft Resource Center's Alliance for Identity Resilience, the Global Anti-Scam Alliance, and INHOPE.