SYDNEY, December 17, 2024 – Trend Micro Incorporated (TYO: 4704; TSE: 4704), a global cybersecurity leader, today warned that highly customised, AI-powered attacks could supercharge scams, phishing and influence operations in 2025 and beyond.
To read Trend Micro’s cybersecurity predictions for 2025, The Easy Way In/Out: Securing The Artificial Future, please visit: https://www.trendmicro.com/vinfo/au/security/research-and-analysis/predictions/the-artificial-future-trend-micro-security-predictions-for-2025
Mick McCluney, ANZ Field CTO at Trend: “As generative AI makes its way ever deeper into enterprises and the societies they serve, we need to be alert to the threats. Hyper-personalised attacks and agent AI subversion will require industry-wide effort to root out and address. Business leaders should remember that there’s no such thing as standalone cyber risk today. All security risk is ultimately business risk, with the potential to impact future strategy profoundly.”
Trend’s 2025 predictions report warns of the potential for malicious “digital twins,” where breached/leaked personal information (PII) is used to train an LLM to mimic the knowledge, personality, and writing style of a victim/employee. When deployed in combination with deepfake video/audio and compromised biometric data, they could be used to convince identity fraud or to “honeytrap” a friend, colleague, or family member.
Deepfakes and AI could also be leveraged in large-scale, hyper-personalised attacks to:
Elsewhere, businesses that adopt AI in greater numbers in 2025 will need to be on the lookout for threats such as:
Outside the world of AI threats
The report highlights additional areas for concern in 2025, including:
Vulnerabilities
Ransomware
Threat actors will respond to advances in endpoint detection and response (EDR) tooling by:
Time for action
In response to these escalating threats and an expanding corporate attack surface, Trend recommends:
About Trend Micro
Trend Micro, a global cybersecurity leader, helps make the world safe for exchanging digital information. Fuelled by decades of security expertise, global threat research, and continuous innovation, Trend Micro's AI-powered cybersecurity platform protects hundreds of thousands of organisations and millions of individuals across clouds, networks, devices, and endpoints. As a leader in cloud and enterprise cybersecurity, the platform delivers a powerful range of advanced threat defence techniques optimised for environments like AWS, Microsoft, and Google, and central visibility for better, faster detection and response. With 7,000 employees across 65 countries, Trend Micro enables organisations to simplify and secure their connected world. www.trendmicro.com
Media Contact:
Aislin Tregeagle
aislin.tregeagle@archetype.co